SAOLA is the name of a rare, endangered and beautiful animal. It is endemic to the Trường Sơn region and is currently facing the risk of extinction. We use the image and name “SAOLA” to represent our brand for health and topical care products for the following reasons:
- Through the SAOLA brand, we aim to raise awareness both domestically and internationally about the existence of this beautiful species of Vietnam. This will help attract more attention from the community to join hands in protecting this animal as well as its forestry habitat.
- Green Net was established with the goal of improving the livelihoods of communities that rely on the resources of forests that are the natural habitat of the Saola. Our efforts aim to reduce the risk of deforestation, enhance conservation, and restore the habitat for the Saola. A portion of the profits from SAOLA-branded products will be donated to local conservation funds for communities living in and around the Saola reserves in the Trường Sơn.
- The name “Saola” itself is beautiful and well-known, especially among nature and environmental practitioners. This is the target group of customers we aim to reach.